Beaut™ is a contemporary South African skincare brand developed to protect skin exposed to the unique and harsh African climate with simple, purpose-driven formulations that contain only what is necessary. Beaut's brand philosophy marries evidence-based ingredients with extensive consumer feedback and testing - a belief, that when equally-considered, results in efficacious and sound care. Beaut™ Serums is the first-phase in the brand evolution, delivering targeted and meaningful formulations for key concerns. All Beaut™ formulations are fragrance-, colourant-, and sulphate-free. The Beauts are also considered safe for use during pregnancy, but always check with your physician. Dermastore® is proud to be able to support a local startup founded in Cape Town, formulated by a respected chemist, with its manufacturing laboratory based in Johannesburg.