FEEV, get to know the brand

FEEV is a contemporary repair line that we have specifically identified to support many of the questions we receive from customers who battle with a combination of skin problems. These are blemishes, sensitivity, dryness, and an impaired skin barrier.

A growing area of concern is adult skin that simply misbehaves and leads to the broader question:

I’ve grown up, why hasn’t my skin?

Modern-day factors contributing to some of these issues are pollution, urbanisation, stress, and bad habits. More recently during the COVID19 pandemic, the wearing of masks has exacerbated inflammation and breakouts, causing people to become stressed about that state of their skin, as this is unfamiliar territory. Some of these concerns are aggravated further by incorrect guidance, with too many different products and ingredients being used.

Manufactured in South Korea, FEEV aims to offer an innovative and simple solution that steers well clear of any harmful ingredients and rather focuses on unique ones that soothe, repair, and restore balance to problematic skin. Young urban adult consumers are striving for more simplicity in their skincare routines, with products that give their skin a healthy, natural glow with a clear, ‘glass skin’ look. From our extensive testing, FEEV aligns with this ideology.

Science

One of FEEV’s signature ingredients (used for the first time in Korea) and with excellent results, is Succinic Acid which has been used in European medicine for thousands of years. The original ingredient is derived from the amber tree, but new bio-mimic forms can now be sustainably derived from starch. FEEV sources their Succinic Acid from a leading laboratory in France. In terms of efficacy and function, it has been clinically demonstrated to be an efficient alternative to Salicylic Acid, which is often used for treating acne-prone skin. Succinic Acid effectively reduces the number of comedones, thus significantly decreasing the number of acne lesions. It controls sebum production and reduces pore size, all the while restoring the skin’s physiological pH balance. This wonder ingredient can be found in the Hyper-Fit Balancing Toner.

Another unique ingredient headlined by FEEV is Betulin, which is super effective in treating irritated skin and repairing skin barrier function for healthy, fortified skin. In patients with dry, sensitive, and reactive skin, Betulin has helped to reduce skin redness in seven days and significantly improve skin hydration and texture after only two weeks of application. FEEV sources their Betulin from a laboratory in Canada that sustainably derives the ingredient from Birch Trees.

Range

The simplicity of the new FEEV range is what makes it truly remarkable because complex skin shouldn’t require complicated skincare.

All FEEV products are dermatologically tested, hypoallergenic, and fragrance-free.

For simple skin solutions that can help control sebum and breakouts, restore the skin’s international function and balance, and leave your skin healthy, clear, and bright, the new FEEV range could be just what you are looking for.