Avène XeraCalm Cleansing Bar

Avène XeraCalm A.D Ultra-Rich Cleansing Bar is a gentle, daily, syndet-based cleanser that effectively combats severe dryness, flakiness, and itching associated with eczema/atopic dermatitis. Suitable for frequent hand washing, lessening dryness. Suitable for infants, children, and adults on both the face and body.

Key ingredients include the unique I-Modulia, a biotechnological innovation developed by Pierre Fabre Laboratories after 12 years of research, which reduces itching sensations, soothes skin discomfort due to hyper-reactivity, and allows the skin to protect itself once again. Evening Primrose Oil restores and nourishes the skin’s natural moisture barrier. Rich in signature Avène Thermal Spring Water known for its soothing and anti-irritating properties. Fragrance-free. Preservative-free. Paraben-free.

Dr Webster’s Recommendation: With a pH of 6.5 this cleansing bar will help preserve the skin’s protective acid mantle. This is unlike many supermarket brands which generally have a much higher pH and can adversely affect the skin barrier function causing dryness, sensitivity, and ultimately an irritant contact dermatitis. Formulated with active ingredients selected for their purity, tolerance, and efficacy, the skin is nourished and the skin barrier protected against the drying effects of water. Dryness and itching is reduced. I also recommend that you use an unfragranced hand cream a few times a day and overnight to keep your hands moisturised if you are washing them more regularly than usual. Ideal for home and family use.