Antioxidants are substances that shield cells from oxidative damage caused by external factors such as UV light, air pollution, and ozone. They also protect cells from internally generated oxidative stress. If left unchecked, free radicals can cause harm to cell membranes, lipids, proteins and DNA, leading to skin ageing and inflammation. Antioxidants play a vital role in neutralising free radicals, which helps support skin health and provides effective protection against premature ageing and damage.
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