Aveeno® has built upon its commitment to combining scientific research with selected ingredients found in nature. Oat extract, as researched by the Musher brothers since 1945, has been recognised for its ancient skincare benefits, particularly in managing dry skin conditions with finely milled Colloidal Oatmeal. Aveeno® has since built on this legacy, with 70 years of clinical evidence supporting oat’s efficacy and advancing understanding of the skin microbiome. Their expertise in skincare allows us to recognise that sensitivity is a barometer for skin health.